Author Archives: Carl Millegan

The Love of Money: Audits and Fraud

Greed most commonly manifests as financial fraud in businesses, driven by individuals looking to enrich themselves and their companies by ANY means. Financial audits are used to identify fraud (or general shady bookkeeping practices)

Planning and Evaluating Business Advertising

Planning and evaluating advertising is essential for businesses since it is the way the company communicates with the outside world, and can make a big difference in their success. There are four core factors to consider when planning and evaluating advertising: connecting with the customer, adhering to legal and ethical norms, the methods of communication with customers and measuring advertising effectiveness.