Category Archives: Finance Knowledge

Managerial Accounting

Managerial accounting is the use of accounting tools to make internal decisions. This is different than financial accounting, which is used to communicate to auditors and investors. Managers in a company use managerial accounting to help with making strategic decisions.

Building Case Studies

The core components of a case are a summary of the company’s background, analysis of their background, the company’s internal strengths and weaknesses, their opportunities and threats, the external environment the they compete in, an evaluation of your SWOT analysis, and some recommendations to remedy potential issues you find.

The Love of Money: Audits and Fraud

Greed most commonly manifests as financial fraud in businesses, driven by individuals looking to enrich themselves and their companies by ANY means. Financial audits are used to identify fraud (or general shady bookkeeping practices)

Fundamentals of Marketing

Marketing is a word often thrown around as an umbrella term for a wide variety of functions within organizations, ranging from the running of social media accounts to inside sales, and anything in between.

Corporate Debt

Do you ever wonder how companies have the money to build new stores, develop new products, or perhaps even buy another company? Usually companies do not keep enough cash for these transactions sitting in their bank account – it needs to be raised from outside investors. This process creates corporate debt.

Ethical Issues in Marketing

Ethics are a code of values and principles that govern the actions of a person regarding what is right versus what is wrong. Ethics appear in all facets of daily life, including how products are marketed to the general public.

Consumer Behavior

Understanding human behavior helps us gain insight into what drives customers’ purchase decision-making, and how do they use the products and services that they obtain. Marketers need to be very in-tune with consumer behaviors, and ready to react to changing tastes and preferences

Ownership and Dividends

Owning a share in a company means that you are an integral part of the puzzle that helps the company tick. Typically, investors choose to own a stock for one of two profit driven reasons: the dividends they will receive from the company, or the hope that the stock price will increase and they will be able to sell it for a higher price than they purchased it at.